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Marketing Design & Social Strategy | Bio-Ag Consultants & Distributors Inc.
Rebranding two feeds, from product photos to a brand people follow.
During my time managing marketing at Bio-Ag, I ran the social media presence for two connected brands: Norman's Naturals (their dog food line) and Bio-Ag itself (their agricultural consulting and distribution business). I rebuilt both from the ground up, visually and in content strategy.
My Role
I owned social media marketing for both brands solo: designing every post template, setting the visual identity, planning content mix, and shifting each feed's strategy to match its audience. I managed both accounts through Meta Business Suite, posting and scheduling across Instagram and Facebook together, running paid ad campaigns to extend reach beyond organic followers, and building out more video content alongside static posts. Norman's Naturals needed to feel warm and consumer-facing; Bio-Ag needed to feel credible and expert-facing, since its audience is largely dairy and livestock farmers.
Norman's Naturals
The consumer-facing dog food brand. The feed originally leaned heavily on scattered retailer call-outs and raw product photography. I moved it toward a consistent, color-blocked template system that reads as a brand at a glance, while diversifying the actual content mix beyond "buy this bag" to include more video. See an example reel ↗
Before
After
Visual system
Content mix
Paid reach
Introduced a repeatable color-blocked template (red, forest green, gold, olive) with consistent logo lockup placement, so the grid reads as one brand even scrolling fast.
Diversified beyond retailer shout-outs and product shots to include lifestyle dog photography, ingredient education, and reels, giving people more reasons to stop scrolling and share.
Ran paid campaigns through Meta Business Suite to push key posts and reels beyond organic followers, targeting dog owners directly rather than relying on the algorithm alone.
Bio-Ag Consultants & Distributors
The B2B side: agricultural consulting and distribution, talking mainly to dairy and livestock farmers. This feed needed a different job than Norman's Naturals, less about lifestyle appeal, more about establishing Bio-Ag as a knowledgeable, trustworthy voice in animal nutrition, while still promoting sales and events.
Before
After
Informative content
Cohesive identity
Cross-platform + paid
Built out an educational post series (milk fever, digestion, weight gain in herds) that positions Bio-Ag as an expert resource, not just a seller.
Unified the feed under a consistent green-and-gold palette and logo lockup, replacing a more ad-hoc mix of testimonials, event photos, and product shots.
Posted and scheduled through Meta Business Suite to keep Instagram and Facebook in sync, and ran paid promotions around sales and events (June Sale, dairy expos) to reach farmers beyond existing followers.
Reflection
Two brands, two jobs, one system.
The biggest lesson was that "consistent branding" doesn't mean identical execution. Both feeds needed a repeatable visual system, but what that system needed to communicate was different for a consumer product versus a B2B agricultural brand.
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